LEVELS OF THEORIES

Note that these categories do not include all the theories. See for all the theories on this site the 'theories of clusters' or the 'alphabetical list of theories'. The levels of theories: micro, meso and macro describe theories that are clearly focused on a certain level.

Theories micro level ▪ Argumentation Theory ▪ Cognitive Dissonance theory ▪ Elaboration Likelihood Model ▪ Model of Text Comprehension ▪ Semiotics ▪ Speech Act ▪ Uncertainty Reduction Theory Theories macro level ▪ Agenda Setting Theory ▪ Cultivation Theory ▪ Diffusion of Innovations Theory ▪ Hypodermic Needle Theory ▪ Medium Theory ▪ Priming ▪ Spiral of Silence ▪ Two Step Flow Theory

Theories meso level ▪ Adaptive Structuration Theory ▪ Attraction-Selection-Attrition Framework ▪ Contingency Theories ▪ Media Richness Theory